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This type of study – looking at huge amounts of social media traffic by location – is useful for more than tracking pop culture memes in different cities.

We set out to answer a simple research question: Are people who are located near each other likely to tweet about similar things? To do so, we analyzed millions of GPS-enabled tweets across New York City and LA. My colleagues and I decided to take a more serious look at the differences between the cities, so we studied what everyone else was talking about – on Twitter. Hilarious “survey” videos and talk shows will give you one picture of the cities. I’m referring, of course, to the ongoing rivalry between New York City and Los Angeles. The City of Dreams versus The City of Angels.